BIG IN GLOBAL HEALTH

What does it take to deliver integrated creative for a global healthcare brand across every platform at speed and scale – a healthy creative partnership designed to get client teams and creative teams closer.

THE PARTNERSHIP

Bupa is a global healthcare company caring for over 50 millions customers worldwide. Working closely with the global marketing team, we've built a close partnership that sidesteps traditional agency-client bottlenecks. It's this collaborative spirit that has helped us transform Bupa's global marketing in less than a year - together.

THE WORK

Our work is as diverse as it is impactful. We launched Blua, Bupa's first digital health platform with branding, tone of voice, and a worldwide integrated campaign – even launching our own version of the Cyndi Lauper classic, Time After Time. We helped activate Bupa's partnership with New Zealand Rugby with a series of films starring the All Blacks and Black Ferns and brought Team GB Paralympic star Emmanuel Oyinbo-Coker and athletics legend Michael Johnson together to chat about their health journeys live on stage as part of Bupa's Symposium global event. Our content partnerships also included Ella Mills of Deliciouly Ella fame, whose gut-healthy festive recipes reached 2.4 million people.

THE STORY SO FAR

Blua's global rollout was a huge success, adding 197 markets and 1.5M new users. And our partnership continues to grow closer as we tell more of the world's health stories together.